A global AdTech platform handling millions of daily transactions partnered with Geopits to resolve severe database slowdowns that were beginning to affect real-time campaign performance and user experience.

Business Challenges

As the platform scaled, its shared database environment began to experience performance bottlenecks, causing application performance to lag across regions.

Performance Degradation at Scale

As the platform scaled, the shared database architecture became a performance bottleneck, causing increased response times and slower application performance across regions.

Oversized, unpartitioned tables

Tables had grown significantly over time, with historical and active data stored together, driving up query execution time.

Missing indexes

Missing indexes with left queries running inefficiently across the environment.

Outdated statistics

Outdated statistics compounded the problem, adding unnecessary load on the system.

Project Objectives

Geopits partnered with the AdTech platform to diagnose the root causes of performance slowdowns and rebuild a faster, more scalable, and maintainable database environment.

Key Goals:

Identify and resolve the root causes of query inefficiency
Reduce query execution time without disrupting live campaigns
Build lasting visibility into database health

Solution Provided by Geopits

Geopits ran an in-depth analysis of the client's database environment using EXPLAIN ANALYZE to pinpoint the root causes of inefficiency, primarily missing indexes and stale statistics, then carried the fix through to long-term monitoring.

Indexing and maintenance

New indexes were created, and a maintenance plan was scheduled to keep statistics regularly updated.

Monthly table partitioning

Table partitioning organized data monthly, improving query response, and easing data maintenance.

Monitoring and alerting

A monitoring stack using AWS Monitoring, Grafana, and Percona was introduced, backed by custom alert scripts for real-time performance insights.

Ongoing performance tracking

Post-optimization monitoring continued to ensure long-term stability and efficiency.

Results & Business Impact

The optimization work resolved the platform's slowdowns at the source and built lasting visibility into database health.

Capabilities

Before

After

Query execution speed

Slow, degrading over time

Improved by more than 60%

Table structure

Massive, unpartitioned tables

Partitioned monthly, easier to maintain

Monitoring

Reactive, limited visibility

Real-time monitoring and alerts

Scalability

Strained under growth

Stabilized to onboard 300+ new organizations

System stability

Unexplained slowdowns under load

Stable performance under high traffic

Key outcomes

60% faster queries

Query execution speed improved by more than 60%, delivering faster application performance.

Scalable platform

Infrastructure was stabilized to support 300+ additional organizations onboarded the following year.

Real-time monitoring

Proactive alerts enable instant issue detection and resolution by the DBA team.

Efficient data management

Table partitioning streamlined data maintenance and improved scalability.

Improved system stability

The environment remained stable and responsive even under high traffic loads.

Overall stability

The system ran without unexplained slowdowns, even under high traffic.

Conclusion

Geopits partnered with the AdTech platform to address database slowdowns at their root cause, improving query speed by more than 60%, and creating a scalable, well-monitored environment ready for continued growth.

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At Geopits, our mission is to empower businesses to achieve reliable, secure and high-performing database environments and to derive meaningful business insights.